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X Published Guide to NFL Engagement and Opportunities With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement in the app, which could help brands tap into related discussion, and align their campaigns with key NFL moments. The 13-page guide includes a range of data…
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How to Drive Better Response with Reddit Ads [Infographic]](https://imgproxy.divecdn.com/ymHbPry9TOOxAG2Zzanh2wq8BqYKh-oQsQ4_xBfBHI0/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfYWN0aW9uX2ludGVudDIucG5n.webp "#
How to Drive Better Response with Reddit Ads [Infographic]")
How to Drive Better Response with Reddit Ads [Infographic] Have you considered Reddit for your digital marketing efforts? The platform has been gradually evolving its ad options, and recently posted its best quarterly revenue result ever, reflecting its focus on improving its ad tools, and delivering for ad partners. Part of that’s been driven by…
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Getting Started With Google Ads [Infographic]](https://imgproxy.divecdn.com/FwtyYUgqe8ZNrByADut2E1asfIFzGsTkt4Xa8fdTE-Y/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfYWRzX2NoZWF0c2hlZXQyX3JyVFRGR1oucG5n.webp "#
Getting Started With Google Ads [Infographic]")
Getting Started With Google Ads [Infographic] Are you looking to get started with Google Ads, but you’re not sure where to begin? Want a simple roadmap that shows you how to set up and run campaigns that actually deliver results? You’ll find some Google Ads basics in this infographic from MRR Unlocked. Here’s a summary…
YouTube Adds Custom App Promotions for Shorts YouTube’s adding another way for Shorts creators to make money from their content, with an expansion of Google partnership ads to app campaigns, which will enable creators to display app promotions in their clips. As you can see in this example, with YouTube co-branded partnership ads for app…
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15 Ways to Boost Instagram Story Engagement [Infographic]](https://imgproxy.divecdn.com/xV5exaWdWKkYmaDaJeMZn0tG1RZbH0CncWjZLtKQeYQ/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNV9pZ190aXBzX2luZm8yLnBuZw==.webp "#
15 Ways to Boost Instagram Story Engagement [Infographic]")
15 Ways to Boost Instagram Story Engagement [Infographic] Struggling to come up with fresh content for your Instagram Stories? Want practical, low-effort ideas that keep your audience engaged and coming back for more? You’ll find some social media basics in this infographic from Instagram advisor Mya Nichol. Here’s a summary of what’s covered: Play “This…
TikTok Publishes New Report on How to Improve Marketing Attribution and Focus These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks the more common…
A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting Approaches Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign…
DoubleVerify Expands Brand Suitability Measurement Across Meta Ads More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that…
TikTok Publishes Report on Top UK Product Trends So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “[The Shopping Report] provides a deep dive into the…
TikTok Adds New Website Visitor Retargeting Options UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and…